I’ve designed a lot of logos, probably hundreds, but that doesn’t mean they are always chosen by the client.

Logo design is tricky business. It’s important to be creative, but even more important to represent the client. As a designer you often create logos that you absolutely love … only to find that the client doesn’t care for them nearly as much as you do. Every once in awhile you find the happy medium where you create a logo that you like, and that the client loves.

Logo design is all about communication. The better the communication is between client and designer, the more likely you can get to the end result [quickly, inexpensively] and both be happy with it.

The samples I’ve posted here are some of both. They were all picked by the client, and mostly, I’m happy with the results.

Cricket Events. Cricket picked this design out of the first round of choices we presented to her. That rarely happens. I think the typography could have been better connected … but when the client says stop … we stop.

Basalt 66. This is a fuel station in the center of Basalt, Colorado. We were limited to using the Phillips 66 logo colors and the client wanted it to “blend in” with the Phillips logo he had in front of his station/store/food service. We also designed a full collateral package for logo use.

Newland Project Resources, Inc. Tom Newland came to us for a logo design. This was one of those times when the client picked my favorite. I think it’s one of the strongest logos I’ve ever designed … and at the same time, one of the simplest. We ended up designing a complete collateral package for Tom using this logo and color palette.

Lacroux • Streeb | Lighting • Design. Kale Lacroux and Justin Streeb came to us looking for the whole package. Logo, collateral, web, and more. The first project, the logo, was a highly interactive experience with Kale and Justin. The “eye” is entirely based on the Golden Ratio. If you can, visit their website http://www.lslightingdesign.com. The splash screen that loads is an animated version of how the logo was created. I will be posting pictures of their business card design and collateral in another post. A link to their website is available in the portfolio.

Embry & Wheeler / at Pyramid Peaks Center. Gayle Embrey (Personal Counselor, MA, LPC, CACII) came to us for a logo, collateral, and website design. As is our practice, we develop a logo first. This helps us get to know the client and develop a design palette for other projects. Combining Gayles love of trees and the pyramid shapes in the shadows of aspen, we developed a logo that captures hope and care for those in need. The logo and color palette was used to design business cards, collateral, promotional material and a website.

This is just a small sample of my logo design work post-2006. I hope it will give you some incite to the process of designing a logo and how much I care about creating work that represents and pleases my clients.